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"Less is More" Isn't Just for Dutch Architects – It's a Leadership Superpower

  • Writer: Colin Swindells
    Colin Swindells
  • May 8
  • 4 min read

Discover how adopting a "less is more" communication strategy can transform your leadership. This article, aimed at tech, product, and design leaders, uses a real-world CEO example to demonstrate the power of concise boundary-setting. Learn how saying "no" effectively—without lengthy justifications—can reduce burnout, protect crucial focus time, and ironically, earn greater respect, mirroring the efficiency valued in your technical and creative domains.  #Leadership #TechLeadership #ProductManagement #DesignLeadership #LessIsMore #Communication #BoundarySetting #Productivity #Burnout #ExecutivePresence


I’ll never forget a startup CEO's response when invited to a last-minute, "can't-miss" professional dinner. While many of us would scramble for a polite excuse, a detailed explanation, or even a reluctant "yes," his reply was startlingly brief.


He simply said, “I can’t.”


That’s it. No elaborate apology. No "I'm so sorry, but..." No alternative dates offered unprompted. Just two words.


In a corporate and tech world often grappling with soaring levels of burnout, where the pressure to be "always on" is immense, such a concise refusal isn't just unusual; it's profoundly powerful. As leaders in engineering, product, and design, we're constantly bombarded with requests, demands, and the perceived need to justify our every decision. But what if the most effective response is often the shortest?


The Perils of Over-Explanation

Think about it. Had that CEO elaborated, he would have opened himself up to a barrage of potential issues:

  • Judgment: "He's not committed enough," "He's missing a key opportunity."

  • Negotiation: "Well, what if we just grab a quick drink instead?" "Can you join for dessert?"

  • Unnecessary Disclosure: For all the inviter knew, the CEO could have been planning a crucial late-night prep session for a Board of Directors meeting, or perhaps, he was simply choosing to read bedtime stories to his kids.


His succinct "I can’t" sidestepped all of this. It was a clear, unambiguous boundary. It communicated his unavailability without inviting debate or revealing personal priorities that, frankly, were no one else's business.


The "Macho" Culture Trap

Let's be honest: in many high-pressure environments, particularly those with a lingering "macho" corporate culture, a detailed response like, "I'd love to, but I've promised my kids I'll be home for dinner and it's important for my own well-being to decompress," might not have landed well. It could have been misinterpreted as weakness, a lack of dedication, or even as an insult to the importance of the gathering or the colleagues attending.


Instead, his "less is more" approach worked beautifully. The ambiguity was its strength. He could have been working all night on that critical board deck. He could have been prioritizing family. The point is, it didn't matter to the outcome of his refusal. His boundary was respected.


The Long-Term Impact of Focused Boundaries

Now, skip forward several years. I recently had the chance to reconnect with that same CEO. How has this approach to his time and energy fared? He's now leading a top-performing division within a global multinational. His trajectory suggests that his ability to focus, to say "no" decisively, and to protect his energy wasn't a hindrance but a key ingredient to his sustained success and, I'd wager, his well-being.


"Less is More" for Tech, Product & Design Leaders

This principle isn't just about declining dinner invitations. It resonates deeply with the core tenets of effective leadership in our fields:

  • For Engineering Leaders: Think of elegant code. The best solutions are often the simplest, the most concise, reducing complexity and potential points of failure. "Less code, less bugs."

  • For Product Leaders: Consider the Minimum Viable Product (MVP). It's about delivering core value, stripping away the extraneous. "Fewer features, more focused user value."

  • For Design Leaders: Minimalism, clarity, and intuitive navigation are hallmarks of great design. "Less clutter, more impact."


Applying "less is more" to our communication and boundary-setting means:

  1. Protecting Focus: For ourselves and our teams. Constant context switching and over-commitment dilute effectiveness.

  2. Empowering Your Team: A leader who constantly over-explains or micro-manages signals a lack of trust. Clear, concise direction empowers action.

  3. Reducing Burnout: By saying "no" to non-critical demands, you create space for what truly matters, preventing your own burnout and modeling healthy behavior for your team.

  4. Increasing Clarity: Simple, direct communication cuts through noise and reduces misunderstandings.

  5. Building Respect: Counterintuitively, those who guard their time and energy often earn more respect, not less. It signals they value their contributions and focus.


Putting It Into Practice:

  • Practice the Pause: Before reflexively saying "yes" or launching into a lengthy explanation for a "no," pause. Is an explanation truly needed?

  • Default to Brevity: Start with a concise response. You can always add more detail if genuinely necessary, but you can't take words back.

  • Model the Behavior: When your team sees you setting clear boundaries concisely, they'll feel more empowered to do the same.

  • Reframe "No": A "no" to one thing is often a "yes" to something more critical – deep work, strategic thinking, team development, or personal well-being.


The "less is more" philosophy, championed by architects like Mies van der Rohe, created timeless, functional beauty by stripping away the non-essential. As leaders, we can apply the same principle to our time, communication, and commitments, fostering environments of focus, clarity, and sustainable high performance.


It’s not about being unhelpful or aloof. It's about being strategically concise to be maximally effective.


 
 
 

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©2025 by Colin Swindells.

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